skip to main content

Paul & Shark

Paul & Shark


Founded in 1975 by the Dini family, Paul & Shark is today synonymous with Italian elegance and style. On 4 March 1957 the "Maglificio Daco" mill, founded in 1921, opened its doors once again under new owner Gian Ludovico Dini who, nine years later, changed its name to Dama S.p.A. 

Every aspect of production took place within the company, from producing yarns to making the boxes used to package the clothing. Items were shipped throughout the world thanks to prestigious partnerships with Christian Dior and Balenciaga. Over the years the company has expanded greatly to become a comprehensive luxury sportswear range, appreciated by the fans of Italian fashion and high-performance technical materials, many of which have been patented by Paul & Shark.

Our aim has always been to seek excellence both in the quality of its products and the manufacture of its materials, guaranteeing a rigorous selection process based on exacting standards. We create sportswear, smart casual and luxury lines, combining technical fabrics with elegant and stylish details. 

At the start of the 1970s Paolo Dini, the eldest son of Gian Ludovico, happened to find himself in a small sailmaker's workshop during a trip to Maine, where the sail from an old 18th-century clipper caught his eye. Its inscription read: Paul & Shark. It was fate. In 1978 our C0P918 pullover was born: a sailing sweater that would go onto become an icon. Instantly recognisable from its packaging (a metal can used on board ships as a multi-purpose container) this garment saw immediate success and signalled the start of a whole new water repellent knitwear collection.